Created CGI in collaboration with BCN Visuals for PlayStation for 3D anamorphic screens for a worldwide campaign to be viewed on the world's best-known digital screens. The screens transformed in an engaging and interactive way into the PlayStation logo to draw people's attention to the brand.

To maximise international brand visibility, developed high-fidelity, naked-eye 3D assets meticulously calibrated for massive public displays. Deployed across high-traffic global landmarks, including Times Square and major international hubs, the installations broke the boundary of traditional out-of-home media. The custom-engineered 3D spatial perspectives forced the iconic geometry to seemingly leap outward from curved LED corners, commanding immediate crowd engagement. This high-impact collaboration transformed massive architectural spaces into interactive digital landmarks, setting a premium standard for experiential marketing and driving viral global engagement across both physical streets and digital networks.