Created CGI in collaboration with BCN Visuals for Apple's F1 movie release for Apple TV at The Sphere during the high-octane Las Vegas F1 race weekend. The project showcases the innovation and creativity on how to use the world's biggest screen for the world's biggest brands.

To capture the global spotlight during the Grand Prix, we developed hyper-scaled 3D assets meticulously mapped to the venue's massive, 54,000-square-metre programmable LED exosphere. The immersive campaign transformed the iconic architectural marvel into a towering, anamorphic digital canvas, showcasing larger-than-life cinematic imagery that stopped crowds cold along the Las Vegas Strip. By engineering high-fidelity CGI tailored for this unique spherical architecture, the collaboration established a groundbreaking benchmark for experiential outdoor advertising, merging Hollywood storytelling with cutting-edge tech.