When Perpétuel Gallery challenged us to announce the arrival of the highly anticipated AMIDA Digitrend OSII Black, we knew we could not just showcase a timepiece. We needed to capture an energy.

The watch itself is a masterpiece of retro-futurism, honouring a 1976 icon with its radical Light Reflecting Display (LRD) and transparent sapphire hood. To mirror this distinct blend of heritage and future tech, we built an AI-powered cinematic experience that tears through the lustrous, neon-lit streets of Dubai. 

A high-octane delivery where luxury hypercar physics meet the precise, rhythmic mechanics of Swiss watchmaking, culminating in a dramatic arrival at the gallery.

By blending AI cinema tools with advanced digital artistry, we optimised the simulation of realistic automotive physics, complex reflections, and the precise mechanical movements of the Digitrend. The result is a seamless crossover between automotive thrill and horological luxury.

A massive thank you to the team at Perpétuel Gallery for trusting our vision to launch this exclusive, 150-piece limited edition.